Marketing Brilliance

As a marketing major in my undergrad, and also having taken several marketing courses when completing my MBA, I tend to analyze various marketing campaigns that I come across in the world around me. And I tend to appreciate unusual, intelligent, or subtle marketing ideas, because there aren't enough of them in the world today. I also tend to really shake my head at other marketing approaches. For instance, what about WalMart's plan to market products for the Chinese New Year, by proclaiming that the products were "authentic products for the Chinese New Year, made in China!" Um, someone can correct me here if I'm wrong, but isn't the majority of stuff sold by WalMart made in China already?

Anyway, I'm in Vancouver this afternoon, and I came across a billboard that was so creative and yet stunning in its simplicity that I didn't know whether to clap or shake my head in disbelief. The ad is for NEW Diamond Shreddies. I was always a big fan of Shreddies as a breakfast cereal, so I was intrigued by the "new" Shreddies. Well, as the photo below will attest, the difference with the new cereal is that they turned a Shreddie around when they took the photo, so it looks like a diamond rather than a square.




Just don't be disappointed if you find that they taste similar to the square ones.

And by the way, what is the proper spelling of Shreddies in the singular? Is it a Shreddie or a Shreddy?